Google Goggles spotted in public!
Google’s high-profile augmented reality product – dubbed ‘Google Goggles’ by industry commentators – has been seen in action recently, although at a cost of unveiling a much less catchy name for the...
View ArticleUniversal Pictures AR app lets you interact with London’s landmarks
In celebration of its 100th anniversary, Universal Pictures UK is launching an interactive augmented reality app that will bring a selection of the nation’s favourite movie characters to London...
View ArticleAR single release featuring Ed Sheeran a “world first”
Augmented Reality (AR) is being used to release music tracks for high profile artists – the first time AR has been used in this way. A new single from UK rapper Devlin featuring Ed Sheeran can be...
View ArticleAugmented Reality brings much needed boost to print
More evidence that effective use of augmented reality brings more vitality to the print industry, after Bauer Media announced an exceptional amount of interest from readers following the first...
View ArticleWill 2013 be the year Augmented Reality changes our lives?
Augmented Reality was definitely on the rise in various print publications throughout 2012, with many fashion, sport and automotive brands experimenting with AR adverts in magazines and newspapers. Now...
View ArticlePrint remains important in the market place
It seems the question ‘is print dead?’ has been around for a while now with everyone making predictions about its future, but with growing bridge technologies and steadying circulation figures it is...
View ArticleCombine the strengths of digital and print with NFC-enabled PocketMedia®
Z-CARD® has always been a pioneer of the latest bridge technologies, so it was only natural for us to explore the latest technology that everyone is talking about: Near Field Communications. As part of...
View ArticleNew Research reveals importance in print in driving digital activity
A recent study conducted by The Royal Mail’s MarketReach into the role of printed catalogues in the digital age has revealed that 60% of people make an online purchase within a week of receiving a...
View ArticleThe Independent launches augmented reality feature
As a company that is always pushing innovation in print, whether with new Z-CARD® formats, luxury finishes or incorporating digital elements to make an integrated campaign, it’s great to see a...
View ArticleThe ‘Big Brother’ of Marketing: Seeing through the customer’s eyes
In the world of advertising, the best way to gauge consumer interest has traditionally been to look at sales figures, explicit positive feedback and more recently, online activity such as click through...
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